Have you ever done a search on Google and noticed those red pin markers on the first page?
Did you ever wonder what those were for?
Those red markers are there to highlight businesses that have a Google+ Local account. Google has created a platform for you to showcase your business in a prominent way with Google+ Local. This platform gives your business a place to display information about your business and help customers find you easily.
It combines search, local directories, and social all in one. These listings can be ranked in the search engines, and often they are given precedence for local keywords. This means that you can easily rank your Google+ Local listing for keywords related to your city. These listings also provide a way for you to engage with your customers directly. They can message you, leave reviews, and interact.
So why is this important for your business? Well the main reason is that 20% of all computer searches are for local terms. And over 95% of mobile searches are for local terms. That is a huge percentage of monthly searches that are specifically targeting businesses like yours.
Not only that but of those searches, nearly 80% of them take action to contact you or visit your business. So it is essential that you have a local presence so that customers can find you easily. This will increase your revenue dramatically just by going local with your business.
So that is where Google+ Local and the other popular search portals, such as Yelp, FourSquare, CitySearch and others comes in. This service provides you with the platform you need to “localize” your business. Customers can find all the information they need to contact or find your business. They can also read reviews and make educated purchasing decisions.
As you can see, having a prominent local presence on these local portals is essential for your business. By not having one, you are missing out on a lot of traffic, and leaving a lot of money on the table.
If you want more information on how to get set up properly on Google+ Local and other local search portals, give us a call today and we would be happy to get you started.