Did you know that YouTube is the 2nd largest search engine on the web – right behind Google?  Getting millions of hits per day, YouTube has become a marketer’s field of dreams.

The number of online videos being uploaded and viewed today are astonishing. Some people have even given up TV for online videos!

This is why it’s important for businesses to capitalize on this popular form of online marketing. Studies show that online videos will gain even more popularity over the next few years so now is the time to get in on the action.

Videos are powerful when it comes to building trust and credibility. They give you a chance to establish a personal connection with your audience while positioning yourself as the authority figure in your particular niche.

There are several different types of videos you can create for your business and post them on YouTube. For instance, you could do an interview on one of your products or services and place a call to action at the end to make viewers contact you for more information.

Or you can create a commercial-type video that gives viewers a little information about your business as well as a strong call to action.

Educational – or “How to” videos are also becoming extremely popular. The internet is the information highway and people are online everyday looking for information on a wealth of topics.

Reaching your target audience has never been easier through the use of video and video sharing sites such as YouTube.